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COCORO+café – Logo Branding

We created the logo branding for Kokoro Plus Cafe, a detached cafe located in a corner of the Nishifu Shinto Kokoro housing complex in Hiroshima.

The concept color is moss green, evoking the image of a garden surrounded by trees, and the logotype is in a classical font. The white plus sign (+) and brackets in the logo symbolize “plus,” aligning with the cafe’s concept: “May this be a place that enriches the lives and hearts of our customers.” The owner and staff carefully considered various patterns, and the final logo mark was chosen with great sentiment.

See COCORO+café Instagram here.