works
実績
We assisted accessory maker Teechi with logo branding.
The concept is inspired by the keywords “handmade (te) and wisdom (chi)” and the theme of “being yourself.” It is expressed in a simple and stylish original font that reflects the edgy design of the accessories. The logo shape is fan-shaped to align with the image of the artist Chika, who is deeply involved in Japanese dance and conveys traditional performing arts and kimono culture.
The box features a foil print, enhancing its luxurious appearance.
Directed by Naho Tsuboshima
Photos by La paix
You can find Teechi’s Instagram here.